I overheard a conversation between two young women the other day. One of them had asked the other, “Wow, he finally asked you. Did you say yes?” To which the other replied, “I told him that I needed more data.”

Seriously?

No. That conversation never happened. But imagine the look on the guy’s face if she had given him that reply.

One of the challenges we now face is that data is everywhere and we are often paralyzed by it. We even have a name for it – it’s called “big data.” Being the resourceful creatures that we are we assume because it is available, we should use it.

Beth and I have two high school seniors that are going through the process of deciding which colleges will win the lottery known as Mommy and Daddy’s savings account. The options available are amazing. What makes it even more complex is that like nearly all high school seniors they have no idea what they want to do when they grow up. Continue Reading…