Instincts are a funny thing. Some of the greatest breakthroughs in history have been the result of trusting one’s instincts yet I can’t imagine any acceptable business plan that has “my gut tells me” as part of its rationale.
Why do these instinctual feelings that seem to point to the right answer need more solid reasoning before we move forward? What if we can’t find that solid reasoning – should they be abandoned?
“Trust the instinct to the end, though you can render no reason” – Ralph Waldo Emerson
What happens when we demand reason over instinct? Continue Reading…