Did you ever find yourself repeatedly using a phrase, only to later discover it is meaningless, misleading, or simply wrong? I find these phrases often have meaning when they first come out, but take the wrong road once the prevailing zeitgeist takes ownership.
Today, I want to ask all of you that are using the phrase “Fail fast, fail often” to stop. Having worked a significant time in the corporate innovation space, I hear this phrase several times a week. The idea behind fail fast, fail often is that failure creates learning opportunities. When these learning opportunities are done early enough in the product creation cycle they can help you avoid making bigger mistakes later, when the stakes are higher.
Great idea; mom and apple pie. But that’s the problem, it’s so mom and apple pie that it becomes easy to say without understanding the complexities of what it requires to implement.