The closer we get to the election, the less I like Facebook. I am so tired of the name calling coming from all sides. I am exhausted from the vicious personal attacks all rendered in the name of one’s political party. I don’t like the pack mentality that ensues in discussing issues. I love the people, I just really dislike most of their affiliations – even my own.

Groups are like that and there is great research that demonstrates they have always been that way. We have just become more sensitive to it with the advent of always connected tools like Facebook and Twitter.

We all need to belong to a group – it is our social nature. The challenge is that groups usually develop a personality of their own, often more extreme than it’s constituents. In social science circles, this is called group polarization, and it has lead to some very dark moments in world history.
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