Archives For theory

The Red Honda Theory

joe —  Fri 5-Feb-10

I am a voracious reader when it comes to non-fiction, especially books on leadership, sociology and cognitive theory. However, little of what I gain from reading a book comes from the written material. The main reason I read is because of what happens after I finish.

In 1992 I was shopping for a new car and stopped by the local Honda dealership. After telling the salesman that”sporty” was the image I was seeking he told me to check out the new Prelude. I had seen the Prelude before – just a little nicer Accord in my opinion. This year was different as the Prelude had just received a sporty new overhaul. I loved it. I had to have it. Wow, I don’t think anyone knew about this well kept Continue Reading…