When was the last time someone asked you for your advice on who to vote for President? I thought so. Why is it then that so many of our friends offer their advice when no one really wants it?

Because someone did.

The people that want it are the people that already agree with the post – no one else. Oh wait, there was one other person – that guy that loves to argue. I’ve already unfriended him. No one ever said, “Man I hope someone will come along today and convince me I am wrong.” I have never seen an opinion swayed as the result of those posts.

If you are posting information trying to persuade others to change their mind, there is psychological research that says that not only are you ineffective at changing opinions, you are hurting your cause. It is this research that demonstrates why all the tactics to bring down Donald Trump are failing.

On the paved highway known as rational thought, we humans have quite a few illogical exit ramps known as cognitive biases. These exit ramps are like Stuckey’s, we can’t explain nor resist the lure of a good pecan log roll. Continue Reading…