It was Sunday morning at North Point Community Church. Andy Stanley had just finished his sermon and was about to pray when a voice from the back took center stage.
For about 45 seconds an unknown man had the opportunity to reach thousands of people and enlighten people on why Andy was not preaching the way God intended.
If you were Andy, how would you have responded?
The PR handbook teaches us to ignore the distraction and move on. No sense in giving credibility to the event by acknowledging it happened. Or would you simply look to the audience and say, “My apologies for the distraction?” Maybe just look up and shrug your shoulders and a bit of a perplexed look? How about a quick heckler comeback?